Freelance-copywriter, I produce SEO-friendly content in Italian language and my know-how is there to improve weblogs and websites usability


Resolute and resourceful as well as creative and innovative, I’ve been working as SEO-copywriter since 2012, cooperating with media agencies and providing web content and usability consultancy in Italy and abroad.


What does a SEO freelance-copywriter do?

A SEO freelance-copywriter writes web content and articles for weblogs and newsletters, not just producing nice words to describe your business. Its main feature is being able to write original SEO-friendly web content, pleasant to be read, well organized with a particular focus to enhance your website visibility on Google and the other search engines.

Particularly when facing the challenge of a foreign market, creating good web content is crucial to get tangible results. Thanks to my knowledge of English, German and French language I can offer a translation service, creating SEO-friendly material in Italian that will enhance your reputation in the Italian market.


When was my passion for SEO content and usability born?

Copywriter ester Mignani My vocation for the writing of web content started when Facebook and Twitter didn’t exist yet, and everything I could do was writing material on a tiny MSN personal page, now lost.

After graduating in Communication at the University of Bergamo, I dove straight into the job market, cooperating first with a media agency to manage SME’s internationalization projects, and later on with a web agency, where I dealt with writing web content and blogs, Adwords multilingual campaigns and coordinating the SEO team.

Since 2012 I’ve decided to unleash my initiative and enterprise, becoming a freelance SEO copywriter specialized in online communication, website text writing and translation of content from English, French and German to Italian. During the years I’ve continued studying everything that concerns online communication, specializing in websites usability and becoming a competent consultant able to work alongside programmers and graphic designers in order to create functional and easy-to-browse websites.

Today I cooperate with media agencies and Italian companies and thanks to my knowledge of German, French and English languages I offer consultancy and SEO translation services to foreign companies that want to develop their business in Italy.

Being a SEO consultant and copywriter doesn’t only mean being able to write beautiful texts: most importantly, it means being able to write SEO-friendly content and to design easy-to-browse websites, so that words and structure might increase your website visibility on search engines and enhance your online reputation.


To discover some of the web content and projects I’ve realized, click on MY PROJECTS