Who I am

Ester Mignani Copywriter

Resolute and resourceful, accurate and very well organized but at the same time creative, outgoing and with my head full of ideas.

I’m very goal-oriented, I use my wits to find solutions and I use my full capability to obtain the best results in the shortest time.

I love theater, entertainment and literature: in my free time I’m an acting teacher to kids, I organize birthday parties and I write films and novel reviews for local newspapers.


My education

In April 2008 I graduated at Bergamo University in Foreign languages and literature, specialized in Mass media and new media, with a final thesis titled: “The brig: how to use violence to benefit pacifism”, a detailed analysis of the New York based acting company “Living Theater”’s communication strategy.

During my studies I worked as a translator for R&M translations company and I completed an internship for Bergamo TV, a local TV channel, working at the writing of a prime-time show called “La classe non è acqua” – “You cannot by class”.

In July 2016 I completed my master degree in Communication, Information and Editing at Bergamo University, with a final thesis on “Website and usability, fist impression matters” and a final grade of 110/110.


My certification

Along the years I kept studying web-marketing and SEO theories and I regularly attend with SEO copywriting gurus.
In 2017 I obtain two Hubspot certification about Inbound Marketing and Content Marketing.

In the fall of 2015 I successfully completed a course on info-graphic and data visualisation, fostered by the University of Hong Kong and the Austin University, Texas.

In 2013 I obtained the Google Adwords certificate to guarantee my clients with the best Adwords campaigns.


My working experience

I work freelance from October 2012 when I decided to start my own business to offer SEO Copywriting services and usability consultancy to companies and media agencies.

Before this step I had cooperated with Treviolo based agency “DNA Srl” as web marketing, SEO and SEM coordinator. I’ve written SEO web content, weblogs articles, newsletters, I’ve managed Adwords campaigns in Italian, English, Spanish and German languages, I’ve updated WordPress and Sitefinity base content, I’ve managed social network pages, coordinating teams both for web designing and web positioning.

From 2009 to 2012 I worked with the marketing firm “Multi Consult Srl” in Bergamo as outsourcing Export Manager for many different SME’s.

I’ve dealt with all the marketing activities of my clients: analysis of the company and its competitors, writing of documents aimed to promotion (company profile, technical records, price lists, presentation letters), documents translation in English, French and German, relationship with foreign agents and potential clients, even through meetings, in Italy or abroad.


From 2005 to 2009 I managed promotion projects for different businesses: reading promotion in libraries, posting of voting bills and recreational plans for kids in turist resorts.