If you have translated the texts of your web pages into Italian, you are halfway there – but sometimes a simple translation, whether by machine or human translator, is not enough. Literal translations use correct terms and structures, but they tend not to be user-friendly, they are poorly optimized for SEO, and they don’t work as hard as they need to.
In order for Google.it to show your pages to Italian consumers, and for your audience to find your contents compelling and convincing, you need a correct, fluent and engaging version of your text that can build confidence in your readers.
When you need to optimize your content into Italian?
Creating web content means writing texts for institutional pages and blogs which tell your business’s story to readers in the right tone of voice – as well as organizing and formatting information so search engines can recognize it and insert them correctly in the results shown to users. The rules that judge content on search engines change from a market to another, which is one of the reasons you risk losing visibility when you translate your content.
Content optimization means your translated texts will retain the style and quality of the English version, and will be more flowing and more functional than a simple translation. They can give you visibility on Google.it, but above all, they will be more engaging and more interesting for readers.