If you have a blog, you know how important it is to gain visibility and show potential customers, real customers and competitors, what your company is made of. If you want to sell your products and services abroad, however, you need your blog, as well as your web sites and e-commerce pages, to be translated and optimized for a foreign market. Your readers will be able to read every post with serenity, understanding exactly what you’re telling them, so they can read you with more interest.
I can manage your company’s Italian blog
Managing a blog in Italy is the same as in the rest of the world. You have to define goals and create posts that will allow you to reach them. A blog allows you to:
- show your skills in a specific field,
- retain customers,
- develop a channel to publish offers and promotions,
- take advantage of posts to communicate the human side of your company.
Once you have decided the goals you want to achieve with your blog, you must then draw up an editorial plan with interesting topics for regular articles. The goals and articles can be the same for your Italian blog as in the English version, but it’s very important that content is written in clear, fluent Italian in order to build a relationship between you and your readers.