Ester Mignani
Your bridge to the Italian market
I help international companies decide what to say in Italy,
and how to say it, so Italian customers trust you from the first click.
What I do for you
Translation is not a strategy
Entering the Italian market is not just a matter of language.
Italian customers search differently, decide differently and trust different signals. Content that works in your country can fall flat here, even when it is perfectly translated.
I work as your bridge to Italy. First, we look at your content through the eyes of your Italian customers: what they look for, what they need to hear, what makes them trust a foreign brand.
Then we decide together what to say, where and in what order.
Only then do we adapt your content into Italian, keeping your brand voice and making it sound local.
The goal is not more content. It's the right content for Italy, and a clear plan your team can follow.
My Services for International Companies
Localizing your voice to connect with Italian customers
Content transcreation
Content adapted to the Italian market, guided by a clear strategy: it keeps your brand voice and sounds as if it were written in Italian from the start.
Content optimisation
Your content is already in Italian, but is it working? I review it against the Italian market and improve what matters most for trust and clarity.
Italian content partner
Ongoing support for your content in Italy: I work alongside your team on direction, editorial planning and a method you can keep using.
My mission
Helping SMEs grow in Italy
Credibility is everything, and earning the trust of Italian customers as a foreign business isn't easy.
Italians compare, ask around and look for signals that you understand them: the right words, references they recognise, answers to the questions they actually have. I help small and medium-sized companies make the right choices for the Italian market: what to communicate, how to adapt it and how to keep it consistent over time.
We start from your goals and from your Italian customers, not from a translation of what you already have.
I'm Italian, I've worked on internationalisation projects since 2009 and I know both sides: what a foreign company wants to say, and what an Italian customer needs to hear. My job is to connect the two, with a clear plan your team can follow, so your presence in Italy doesn't depend on me forever.
Curious to see how Italian content works in action?
Let’s connect on LinkedIn
I share stories, strategies, and practical tips for growing your business in Italy.
Dillosulweb is a communication consultancy founded by Ester Mignani that helps Italian companies and professionals organise their communication and manage it independently.