Ester Mignani
Italian Copywriter
Localizing your voice to connect with Italian customers
Your friendly neighborhood Italian
I'm ready to boost your brand in Bel Paese
In today’s crowded digital world, credibility is everything. But if you’re a foreign company, earning the trust of Italian customers can feel like a real challenge.
You want Italian internet users to find you online, but you also need to win their trust.
That’s where I come in.
I'm an Italian SEO copywriter and Content Designer and I help businesses like yours make waves in Italy with my English to Italian SEO transcreation service.
I write irresistible content that your Italian audience will love. And it’ll make the search engines happy too.
Why choose me
I’m practical
No buzzwords, no fluff. With me you'll have just strategies that connect businesses and customers in a simple, direct way.
I’m hands-on
I grew up in a family of artisans, where I learned to roll up my sleeves and work hard to achieve real, tangible results.
I stay up to date
I’m always learning. I attend courses and workshops so I can offer you fresh, effective solutions that keep up with the times.
My background
Between machine tools, books, and the web
I was born in the mid-80s.
Before I could crawl, my parents took me on a tour of the CNC machines in our family’s metal workshop. No surprise I’ve always had a soft spot for manufacturing.
In high school, I spent my summers between tool benches and the assembly line, while blogging my teenage thoughts on MSN Space (yep, that was a thing).
After university, I carved out my own path: first in communication agencies, working on internationalization projects, then as a web copywriter.
In 2012, I went freelance — and I’m still here, proudly helping small businesses stand out in the big world of the internet.
SEO Copywriter. Content Designer. Blue pen always at the ready.
Helping your brand feel at home in Italy
I design content for small businesses, entrepreneurs — and international companies
You’ve got something valuable to offer. I make sure your message feels natural, relevant, and engaging in Italy, not just translated, but truly local.
With roots in a family of artisans, I understand what it takes to grow a business from the ground up. That’s why I love working with companies who want to build strong relationships with Italian customers, and do it with style, clarity, and purpose.
Over the years, I’ve helped metalworking companies (my first love), construction firms, food & beverage brands, textile and beauty businesses,... and plenty of independent professionals too.
If we work together, here’s what I need from you:
- A great product or service
- A drive to grow
- Six months to let the results shine
The rest? Just details.
Let’s make your words work — the Italian way
My Services for International Companies
Localizing your voice to connect with Italian customers
Content transcreation
I translate and rework your content so it feels natural and persuasive; as if it were written in Italian from the start.
Content optimisation
Your content is already in Italian, now let’s make it shine. I smooth out the style, enhance clarity, and ensure your message feels natural and persuasive.
Business blog management
I manage the Italian version of your business blog, planning, writing, and optimizing articles that resonate with local readers and boost your visibility.
Curious to see how Italian content works in action?
Let’s connect on LinkedIn
I share stories, strategies, and practical tips for growing your business in Italy.
Italian Content Services for International Brands