Business blog management

A blog helps you get found on Google.it, share useful content, and build trust with local readers. It’s a long-term tool that adds real value to your brand.

It depends on your goals and budget. Many of my clients start with 1 or 2 posts per month. The key is consistency and quality.

A blog is a communication tool. The main goal is to provide helpful information to your readers - it's not the place for online promotion. You should avoid writing overly promotional articles. Refrain from posts that only discuss your achievements, products or services.

Instead, you should tackle topics that relate to your business and interest your readers. Heads up: don't underestimate cultural factors. Don’t assume that content that works well in your market will also work for Italian customers.

Before you rush to translate your content, ask me for a consultation. I will help you identify suitable topics for the Italian market and create compelling, well-written content.

Not always. Sometimes it’s better to create new content tailored to Italian readers, rather than just translating. I can help you choose the best option.

Strategy, planning, writing, SEO optimisation, and publishing — all in natural, effective Italian that sounds just right to your audience.

Absolutely. I can review, update and optimise your existing posts to improve readability, accuracy, and performance on search engines. T

That’s part of my content optimisation service.

Not necessarily. I can suggest topics based on your goals, audience, and SEO opportunities. Of course, you can always bring your own ideas too.

You can find out what your readers are interested in by exploring online search trends. You can also ask your sales or client service teams. Anyone who works directly with Italian customers can help you identify which topics they care about most.

Understanding what they want to achieve with your products and services and how they use them is a great starting point. And that goes for Italian or other languages too.

An editorial calendar helps you identify topics to write about and fine-tune how often you publish. It also keeps you on track by reminding you when and what to write about. It's not a must, but a six-month management plan will help you maintain your blog and meet your content goals.

A business blog is a marketing tool that belongs to you. You can publish what you want and how you want. Social media channels, on the other hand, are third-party platforms. There, you are subject to rules outside of your control.

Even if you have social media pages, an Italian business blog is a preferred communication channel. When you publish an article, you can use your social media pages to amplify your reach. But the content always belongs to you.

The cost of hiring an SEO copywriter to manage your Italian business blog depends on many factors. The length and frequency of publication, the amount of research needed, and whether you need an editorial calendar all impact cost. Therefore, it’s not possible to state a cost that applies to all industries or businesses.

If you'd like to know how much you need to invest in your editorial calendar and managing your Italian business blog, get in touch. I will be delighted to help. I will assess your needs and send you a no-obligation quote tailored to your needs.