How can a business blog help your company?
Your business blog speaks directly to your ideal customers
A business blog is the quickest way to create a preferred channel between you and your clients. But there are other benefits too. Articles you publish on your business blog demonstrate your value and skills. They draw your ideal customers towards your website.
Italian content makes Italian customers feel valued. Consequently, they are more likely to view you as a company that meets their needs. This will boost your credibility and helps you conquer the Italian market.
With an Italian business blog, your company will be able to:
- ease pressure on your customer service team by responding to frequently asked questions
- share your company’s values and social responsibility commitments
- promote your products and services and give tips and inspiration on how to use them
- improve your ranking on Google.it
Italian business blog management service
Carry on doing what you do best while I build your brand reputation in Italy
It takes time to plan and transcreate content into Italian. If you tend to it like a garden, it'll grow. But businesses rarely have the time and resources to get the most out of their Italian blog.
My business blog management service eases the pressure so you can continue doing what you do best. I'll start with an editorial calendar and pick topics your ideal Italian customers find interesting. I'll then create appealing SEO-friendly articles that’ll boost your brand reputation. Your Italian business blog will help you achieve the goals you've set for the Italian market.
As an Italian SEO copywriter, I’m experienced at analysing market trends. I know how to identify exactly what your audience wants to hear about your products and services. This becomes the basis for a compelling editorial calendar tailored to your ideal customers. Once we agree a deadline, I get to work. I transcreate or edit your content while you get on with what you do best.
Your optimised Italian content will boost your credibility and visibility on Google.it.
Italian business blog management – FAQ
You ask, I answer
It's very easy for small businesses, retailers and other professionals to start a blog. But their enthusiasm soon wanes and they struggle to write articles on a regular basis. It’s not uncommon for businesses to abandon their blog altogether. But this means they miss out on an ideal opportunity to engage their target customers.
Here I answer my most frequently asked questions about multilingual business blog management. If anything is still unclear then do not hesitate to get in touch. I’ll be delighted to answer any question you have about editorial calendars and blog content.
When it comes to business blogs, frequency is key. However, there’s no hard-and-fast rule on how often you should publish a new article. I recommend that you publish a post at least every two weeks. The exact frequency depends on your budget, objectives, and the types of readers you want to connect with.
A blog is a communication tool. The main goal is to provide helpful information to your readers - it's not the place for online promotion. You should avoid writing overly promotional articles. Refrain from posts that only discuss your achievements, products or services.
Instead, you should tackle topics that relate to your business and interest your readers. Heads up: don't underestimate cultural factors. Don’t assume that content that works well in your market will also work for Italian customers.
Before you rush to translate your content, ask me for a consultation. I will help you identify suitable topics for the Italian market and create compelling, well-written content.
You can find out what your readers are interested in by exploring online search trends. You can also ask your sales or client service teams. Anyone who works directly with Italian customers can help you identify which topics they care about most.
Understanding what they want to achieve with your products and services and how they use them is a great starting point. And that goes for Italian or other languages too.
An editorial calendar helps you identify topics to write about and fine-tune how often you publish. It also keeps you on track by reminding you when and what to write about. It's not a must, but a six-month management plan will help you maintain your blog and meet your content goals.
A business blog is a marketing tool that belongs to you. You can publish what you want and how you want. Social media channels, on the other hand, are third-party platforms. There, you are subject to rules outside of your control.
Even if you have social media pages, an Italian business blog is a preferred communication channel. When you publish an article, you can use your social media pages to amplify your reach. But the content always belongs to you.
With an Italian business blog you can:
- respond to your customers’ frequently asked questions
- encourage loyalty in the Italian market
- reach new potential customers
- communicate the benefits of your products or services
- give useful advice on how to use your products or services
- demonstrate your skills and expertise
- broadcast your brand values
- invite readers to visit your stands at trade fairs
- announce unexpected openings and closures and changes to opening times
- promote offers and discounts
The cost of hiring an SEO copywriter to manage your Italian business blog depends on many factors. The length and frequency of publication, the amount of research needed, and whether you need an editorial calendar all impact cost. Therefore, it’s not possible to state a cost that applies to all industries or businesses.
If you'd like to know how much you need to invest in your editorial calendar and managing your Italian business blog, get in touch. I will be delighted to help. I will assess your needs and send you a no-obligation quote tailored to your needs.
See my full list of transcreation services
Compelling Italian content that captures the Italian market
I distil the essence of your English text then rewrite it in clear, polished Italian.
I make your Italian digital content more compelling and then optimise it for SEO.
An editorial calendar for Italy and interesting, thought-provoking articles for your blog.
Listings for e-commerce products that Italian consumers can feel without touching.
Social media posts
Written social media content that engages your Italian audience and grows your business.