Your Italian content partner
Ongoing support for your content in Italy, with a clear direction and a method.
Entering the Italian market is not a one-off project. Your website, blog, newsletters and social channels need to keep speaking to Italian customers, month after month, in a way that feels local and stays true to your brand.
I work alongside your marketing team as your Italian content partner.
At the start I'm more hands-on: we set priorities, plan the content and I take care of the first pieces with you. Step by step, your team learns the method and takes over, while I stay on hand to give direction and check that your content keeps working in Italy.
Italian content partner– FAQs
Let’s clear things up
Wondering if a blog is worth the effort?
Not sure how it works when the content is in Italian?
Here are some of the most common questions I get from international businesses and yes, clear, simple answers are included.
Got questions about Italian Blog Management?
You're in the right place
International companies that already communicate in Italy, or are about to, and want ongoing support rather than a one-off project. It works best when there is someone in your team who will manage the content in the long run.
At the start, yes, I can take care of some pieces, especially the most important ones. But the goal is not to depend on me forever: we build a method so your team can plan, write and review Italian content on its own.
No. The blog is one of the tools. We look at your whole presence in Italy: website, blog, newsletters, social channels and any other content you use to reach Italian customers.
Usually not. Some content works in Italy with small changes, some needs to be rethought, and some is better left out. We decide together, and when content needs to be adapted I take care of it with my transcreation service.
We meet online. You'll have a clear plan, shared documents and regular check-ins, wherever your team is based.
It depends on your starting point and on how quickly your team becomes autonomous. In the first call we define the goals and a realistic timeline.
It depends on your goals, on how much content you publish and on how much support your team needs. Tell me about your company and your plans for Italy: I'll assess your needs and send you a tailored proposal.
My Services for International Companies
Localizing your voice to connect with Italian customers
Content transcreation
I translate and rework your content so it feels natural and persuasive; as if it were written in Italian from the start.
Content optimisation
Your content is already in Italian, now let’s make it shine. I smooth out the style, enhance clarity, and ensure your message feels natural and persuasive.
Italian content partner
Ongoing support for your content in Italy: direction, editorial planning and a method your team can keep using.
Curious to see how Italian content works in action?
Let’s connect on LinkedIn
I share stories, strategies, and practical tips for growing your business in Italy.
Ester Mignani is the founder of Dillosulweb, a communication consultancy that helps Italian companies and professionals organise their communication and manage it independently.